For my senior year of my digital design program, we were tasked with developing a thesis project. I knew immediately I wanted to work within the cannabis space, and more specifically, I wanted to design cannabis packaging. After doing initial research, there was a clear lack of marketing and dispensary brands that catered to female and female-identifying consumers in the Denver area. So I tasked myself with creating a brand for those who felt alienated or excluded from the traditional dispensary market, and so Sunny Daze was born.

Apart from the logo and brand marks, I designed packaging, brand identity, and a process book. Soon-to-come extensions of the brand design will be merchandise for employees and customers, in-store menu boards, and takeaway bags.